Logworld

www.logworld.ru

Logistics company. Cargo delivery throughout the world.

Purpose: to increase the number of leads from 1-2 per week up to 2 – 5 leads per day.

Tools: Yandex.Direct contextual advertising, Adwords. Landing page redesign.

Budget: 30,000 RUB per month.

Results: we redesigned the landing page and conversion increased 18 times! We reached the following lead flow: 5 – 7 leads per day with the CPL being 200 RUB.

Yandex.Direct

1. We collected 350 hot keywords.

2. We started a campaign on Search.

3. We monitored keywords every day and removed those ones, that didn’t bring sales.

4. This campaign showed good results: 20% conversion, even with a low CTR.

logworld_direct

Adwords

1. We used keywords, collected for Yandex.Direct.

2. We divided keywords into sense-groups.

3. In the advertising text we made an emphasis that services were expensive and the company delivered only specific group of products (client preferences).

logworld_ad

Landing page redesign

Prior to landing page redesign conversion was lower than 1%. Old-fashioned design, low usability, inconvenient lead form. So at first we created a beautiful landing page. You may see it on the right.

Before:LogWorld-land-old

After:LogWorld-land

Result: we increased conversion 18 times! CPL - 200 RUB.
271
The guys did a great work! Frankly speaking, I lost hope that we would promote the website, but with the help of guys from krichet.com we did it!!