Car Seat Covers

www.chehler.ru/croco
www.chehler.ru/arigon

Stylish eko-leather car seat covers.

Purpose: create a new version of the landing pages, because the old ones have low conversion rate.

Tools: Axure, HTML5, CSS3, PHP

Results: created two different LPs with high conversion – 2.24%.

The process

1. As usually we started learning our client’s business to understand her products better. We found pros and cons.

2. Then we created a prototype of the future landing pages: http://5j3qu1.axshare.com

3. Move on to design and tech part.

Example of the main page:
checler_croco копия

Challenging points

As soon as we finished the landing pages, we launched campaigns. After a quick analysis we understood that should add more functions, because users tried to zoom the examples of the seat covers, rotate and apply them for their auto.